The Ritchie Automobile Agency is an exclusive agency for the sale of foreign sports cars. As part of its sales strategy, Ritchie allows liberal trade-in allowances on the sale of its new cars. A used car division of the company sells these trade-ins at a separate location, usually at an amount significantly lower than the trade-in allowance. This division is continually showing large losses because the cars are charged to the division at their trade-in values. John Lund, manager of the used car division, has requested that the costing procedure be changed and that trade-ins be recorded at a price sufficiently below expected retail to allow a reasonable profit to his division. Janet Perry, controller of the agency, acknowledges that some adjustment needs to be made to the inflated trade-in values, but she feels that expected retail value should be used without allowance for a profit. What value should be used to record the trade-ins?