The sensitivity analysis in the Quality Sweaters example was on the response rate. Suppose now that the

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The sensitivity analysis in the Quality Sweaters example was on the response rate. Suppose now that the response rate is known to be 8%, and the company wants to perform a sensitivity analysis on the number mailed. After all, this is a variable under direct control of the company. Create a one-way data table and a corresponding line chart of profit versus the number mailed, where the number mailed varies from 80,000 to 150,000 in increments of 10,000. Does it appear, from the results you see here, that there is an optimal number to mail, from all possible values, that maximizes profit? Write a concise memo to management about your results?

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Practical Management Science

ISBN: 978-1305250901

5th edition

Authors: Wayne L. Winston, Christian Albright

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