The Shell Hunter is a take- out food store at a popular beach resort. Susan Sexton, owner of the Shell Hunter, is deciding how much refrigerator space to devote to four different drinks. Pertinent data on these four drinks are:

Sexton has a maximum front shelf space of 12 feet to devote to the four drinks. She wants a minimum of 1 foot and a maximum of 6 feet of front shelf space for each drink.

1. Calculate the contribution margin per case of each type of drink.
2. A coworker of Sexton’s recommends that she maximize the shelf space devoted to those drinks with the highest contribution margin per case. Do you agree with this recommendation? Explain briefly.
3. What shelf- space allocation for the four drinks would you recommend for the Shell Hunter? Show yourcalculations.

ola Lemonade Punch Natural Orange Juice Selling price per case Variable cost per case Cases sold per foot of shelf space per day $19.10 $19.75 $26.90 $14.20 $15.60$20.90 10 $38.80 $30.25 12 5 25