The success of infomercials helps validate direct marketing as a revenue generator. What characteristics of a product

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The success of infomercials helps validate direct marketing as a revenue generator. What characteristics of a product must you consider when determining whether to use an infomercial to promote it?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

Question Posted: Nov 20, 2012 05:36 AM

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The success of infomercials helps validate direct marketing as a revenue generator. What characteristics of a product

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Advertising & IMC Principles & Practice

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