The table below contains the names of six companies.

Required:
For each company, categorize its strategy as being focused on customer intimacy, operational excellence, or product leadership. If you wish to improve your understanding of each company’s customer value proposition before completing the exercise, review its most recent annual report. To obtain electronic access to this information, perform an Internet search on each company’s name followed by the words “annual report.”
Company Strategy
1. Deere . . . . . . . . . . . . . . . . . . . . . ?
2. FedEx . . . . . . . . . . . . . . . . . . . . . ?
3. State Farm Insurance . . . . . . . . . ?
4. BMW . . . . . . . . . . . . . . . . . . . . . ?
5. Amazon.com . . . . . . . . . . . . . . . ?
6. Charles Schwab . . . . . . . . . . . . . ?