Question: The text described the Internet user as being in a leaning forward mind-set compared with, say, the TV viewer who is leaning back. Explain what

The text described the Internet user as being in a “leaning forward” mind-set compared with, say, the TV viewer who is “leaning back.” Explain what this means and why the distinction is advantageous or problematic for online advertisers.

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This is a key point as it has to do with how receivers will process messages Leanin... View full answer

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