The text states that flexibility is required in a media plan due to changes that may take

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The text states that flexibility is required in a media plan due to changes that may take place in the marketing environment. Describe some of these changes and how they might affect the media plan.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:32 AM

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The text states that flexibility is required in a media plan due to changes that may take

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A number of environmental factors may lead require flexibility in the media plan These in...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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