The tire business is becoming increasingly competitive as new manufacturers from Southeast Asia and elsewhere enter the
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1. Is the competitive strategy of a global tire maker cost leadership or differentiation? Explain your answer.
2. What are the ethical issues, if any, for tire manufacturers?
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Related Book For
Cost management a strategic approach
ISBN: 978-0073526942
5th edition
Authors: Edward J. Blocher, David E. Stout, Gary Cokins
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