The U.S. Census projects that minorities will grow to 50 percent of the population by 2050. What are the implications? What challenges will this pose for advertisers and marketing communication agencies? Analyze the impact of this demographic change on a product category. First choose a minority group that we discussed in this chapter. Then choose a product ategory—either car insurance, organic fruits and vegetables, or health clubs. For your product, develop a list of research questions you would like answered that would give you better insight into this group and help you better target this population. What consumer characteristics—demographic factors, psychographics, and buying behavior—are important in segmenting and targeting this group?