The U.S. Patent and Trademark Office require that a registered trademark or service mark be put into commercial use within three years after the application has been approved. Why do you think the federal government put this requirement into place?

In marketing courses, you have learned or will learn about the importance of trademarks. As a marketing manager, you will be involved with creating trademarks or service marks for your firm, protecting the firm’s existing marks, and ensuring that you do not infringe on anyone else’s marks.