Question: The Walt Disney Co. reported segment information for a recent year as shown below. A brief description of each segment is as follows: Media Networks:

The Walt Disney Co. reported segment information for a recent year as shown below.

A brief description of each segment is as follows:
Media Networks: The ABC television and radio network, Disney channel, ESPN, A&E, E!, and Disney.com.
Parks and Resorts: Disney World, Disneyland, Disney Cruise Line, and other resort properties.
Studio Entertainment: Walt Disney Pictures, Touchstone Pictures, Hollywood Pictures, Miramax, and Disney theatrical productions.
Consumer Products: Character merchandising and licensing, Disney stores, books, and magazines.
a. Determine for each business segment the fixed asset turnover for the year. Round to two decimal places.
b. Analyze yourresults.

(in millions) Media Parks and Studio Consumer Networks Resorts Entertainment Products Sales Identifiable fixed assets, ending balance Identifiable fixed assets, beginning balance 11,778 7,750 $8,713 26,193 15,221 25,882 6,954 7,832 $2,511 1,037 966 11,067

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