Theories of behavioral finance can apply to other areas of human behavior in addition to investing. Think

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Theories of behavioral finance can apply to other areas of human behavior in addition to investing. Think of a situation in which you may have demonstrated one of these behaviors Share your situation whit a classmate.

Market anomalies are not always explained by the efficient market hypothesis. Behavioral finance has a number of theories to help explain how human emotions influence people in their investment decision-making processes.

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Principles of managerial finance

ISBN: 978-0132479547

12th edition

Authors: Lawrence J Gitman, Chad J Zutter

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