There are many firms that have positioned part or all of their products as low cost. Low

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There are many firms that have positioned part or all of their products as low cost. Low costs are also commonly thought to equal low prices. Are low costs necessarily the same as low prices? Could a firm have low costs and still have high prices?
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Healthcare Management Organization Design and Behavior

ISBN: 978-1435488182

6th edition

Authors: Lawton Burns, Elizabeth Bradley, Bryan Weiner

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