Through a series of Web-based experiments, Eastman has created a predictive model that estimates demand as a

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Through a series of Web-based experiments, Eastman has created a predictive model that estimates demand as a function of price. The predictive model is demand = 4000 - 6p where p is the price of the e-book.
a. Update your spreadsheet model constructed for Problem 3 to take into account this demand function.
b. Use Goal Seek to calculate the price that results in breakeven.
c. Use a data table that varies price from $50 to $400 in increments of $25 to find the price that maximizes profit.
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Essentials of Business Analytics

ISBN: 978-1285187273

1st edition

Authors: Jeffrey Camm, James Cochran, Michael Fry, Jeffrey Ohlmann, David Anderson, Dennis Sweeney, Thomas Williams

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