To define market segments, a company goes through a process of discovery that begins with research. Discuss
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Discuss the steps necessary to uncover, develop, define, and target specific markets.
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Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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