Tough-Grip Tires was a large manufacturer of radial tires located in New Orleans, Louisiana. To try to
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• The sampling frame was defined as a list of 1,000 of the largest wholesalers that stocked Tough-Grip tires, and the sample elements were to be randomly selected from this list.
• The sample size was to be doubled, from 200 to 400 respondents.
• The sample elements that were ineligible or refused to cooperate were to be substituted by the next element from the list.
• An incentive of $1.00 was to be offered to respondents.
Critically evaluate the steps that were being considered to prevent the occurrence of different types of errors. Do you think they were appropriate? Be specific.
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Basic Marketing Research
ISBN: 978-1133188544
8th edition
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
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