Question: Tourism Web sites such as Trip Advisor provide a medium for online marketing of a travel destination. Actual tourists' evaluations and reviews of this marketing

Tourism Web sites such as Trip Advisor provide a medium for online marketing of a travel destination. Actual tourists' evaluations and reviews of this marketing tool-called destination image-were assessed in a study published in the Journal of Destination Marketing & Management (October 2015). The study focused on a sample of 505 tourists who submitted posts on TripAdvisor about The Historic Areas of Istanbul (Turkey) page. The researchers classified each post according to destination image component: Cognitive (awareness of the destination), Affective (feelings toward the destination), or Conative (action taken). The results are summarized in the accompanying table. On the basis of the sample data, can you conclude that in the population of posts to a travel destination Web site there are no differences in the percentages of posts classified into the three destination image categories? Test using a = .10.

Destination Image Frequency Percentage (%) 338 112 55 66.9 22.2 10.9 Cognitive Affective

Step by Step Solution

★★★★★

3.50 Rating (167 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

Some preliminary calculations are If the probabilities are the same p 10 p 20 p 30 1 3 E 1 np ... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Document Format (1 attachment)

1346-M-S-S-D(5233).docx

120 KBs Word File

Students Have Also Explored These Related Statistics Questions!

1. Develop a model that will allow Applecore to maximize the number of customers reached for a budget of $10,000 for one week of promotion. 2. Solve the model. What is the maximum number of customers...

Refer to the Proceedings of the 5th AMC Workshop on Computers & Communication Security (October 2012) study of the vulnerability of relying party (RP) Web sites, Exercise 8.59 (p. 465). Recall that...

When you sign on to your Facebook account, you are granted access to more than 1 million relying party (RP) Web sites. Vulnerabilities in this sign-on system may permit an attacker to gain...

Tourists view of destination image. Tourism Web sites such as Trip Advisor provide a medium for online marketing of a travel destination. Actual tourists evaluations and reviews of this marketing...

Source df SS MS F Treatments 4.1 A - Ww .75 B .95 1II - AB - .30 Error Total 23 6.5 Give the number of levels for each factor. How many observations were collected for each factor level combination?...

Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...

Describe the broad"tourists with disabilities"segment provided in the case study. Based on the information provided, what are the benefits for Monterrey to marketing to tourists with disabilities?...

In the discussion forums for the week we are going to investigate customer journey in two of Accor's segments: The Budget conscious traveler (IBIS brand) and the Resorts. Using the case, your...

In this forum we will focus on Accor's use of digital technologies in their marketing. Break out the different technologies that Accor uses into Paid Media, Unpaid Media and Own Media. Can you flush...

Discussion Questions Describe the brand personality of Tourism Australia. How is a brand personality created? Critique the current campaign There's Nothing Like Australia. Outline the challenges...

Determine the prices of look-back and modified look-back calls and puts. For the modified look-backs, use an exercise price of 95?

A report by the National Center for Public Policy and Higher Education stated that tuition and fees (T&F) at public colleges and universities increased by 439% over the last 25 years. During this...

resumir Por ejemplo, cuando se produce un crack debera recomendarse vender al principio, o bien, no vender si ello conlleva la realizacin de grandes prdidas, ya que la mayora de valores, al menos los...

1.1. In academic disciplines where few women earn a Ph.D., there are considerably fewer women professors. How does this affect the gender imbalance in these fields? One of the persistent...

Every quarter, the Food and Drug Administration (FDA) produces a report called the Total Diet Study. The FDA's report covers a variety of food items, each of which is analyzed for potentially harmful...

Suppose you are a purchasing officer for a large company. You have purchased 5 million electrical switches, and your supplier has guaranteed that the shipment will contain no more than .1%...

According to the U.S. Golf Association (USGA), "The weight of the [golf] ball shall not be greater than 1.620 ounces avoirdupois (45.93 grams). The diameter of the ball shall not be less than 1.680...

BierCo is a beer company based in Germany. You purchased the stock five (5) years ago for 110.32 Euros when the exchange rate was 1.17 USD/EUR. Today BierCo's price is 134.25 Euros and the exchange...

Joey realizes that he has charged too much on his credit card and has racked up $4,400 in debt. If he can pay $150 each month and the card charges 12 percent APR (compounded monthly), how long will...

Milano Pizza Club owns three identical restaurants popular for their specialty pizzas. Each restaurant has a debtequity ratio of 35 percent and makes interest payments of $53,000 at the end of each...