UNISYS (Case #39, Notes) Overview Now that Unisys has attacked the problem of no market awareness with
Question:
Overview
Now that Unisys has attacked the problem of no market awareness with an innovative and aggressive global repositioning advertising campaign combined with other internal changes (e.g. new CEO, new culture) several issues and questions have been identified.
Discussion Questions
1. Does the message translate well globally?
2. Does Unisys have doubts or concerns about their steadfast repositioning based on their clients' perception?
3. Is the image of Unisys employees in the ad campaign having any effect on recruitment?
4. How will Unisys determine if the campaign is successful?
5. Is it good enough?
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Step by Step Answer:
1 English translations for the seven taglines along with the appropriate countries are summarized below It is life as we enjoy it China Japan Korea New Zealand South Africa We live for this Spain Braz...View the full answer
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Jehal Shah
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Related Book For 
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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