Upon reevaluating the situation, Gina Fox (see Problem) is not comfortable with her ratings. Therefore, she has decided to compare the universities two at a time. On cost, B is strongly preferred to A; B is moderately preferred to C; and C is moderately preferred to A. On reputation, A is very strongly preferred to B; C is moderately preferred to B; and A is strongly preferred to C. On quality of life, A and B are equally preferred; A is strongly preferred to C; and B is very strongly preferred to C. On the three factors, cost is very strongly preferred to quality of life; cost is moderately preferred to reputation; and reputation is equally to moderately preferred to quality of life.
Develop the pairwise comparison matrices that would be used with the AHP. What university should Gina select?