Question: U.S. airplane passengers must choose between two controversial security-screening procedures: full-body image detection or probing pat-downs. How might these procedures affect customers perceptions of airlines

U.S. airplane passengers must choose between two controversial security-screening procedures: full-body image detection or probing pat-downs. How might these procedures affect customers’ perceptions of airlines’ services? What actions would you recommend be considered by airlines to overcome negative perceptions?

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