Use the 7Cs framework of Rayport and Jaworski (described in the final section of the chapter) to

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Use the 7Cs framework of Rayport and Jaworski (described in the final section of the chapter) to evaluate the public Web sites of two competitors. Based on your analyses, what improvements could these companies make to their Web sites?
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Managing Information Technology

ISBN: 978-0131789548

6th edition

Authors: Carol Brown, Daniel W. DeHayes, Jeffrey A. Hoffer, Wainright E. Martin, William C. Perkins

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