Using Exhibit 10.1 as a guide, create a diagram that organizes the Kodak products mentioned in the

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Using Exhibit 10.1 as a guide, create a diagram that organizes the Kodak products mentioned in the video. How are changes in the company’s product mix necessitating changes to the way managers market Kodak’s offerings?

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:47 AM

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Using Exhibit 10.1 as a guide, create a diagram that organizes the Kodak products mentioned in the

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