Question: Using Figure 9.1 and 9.2 as guides, name four internal and four external databases that you think should be included in a data warehouse for

Using Figure 9.1 and 9.2 as guides, name four internal and four external databases that you think should be included in a data warehouse for marketing function of Procter and Gamble or the consumer packaged goods company with whom you are most familiar. Procter and Gamble has products like Gillette razors, Tide detergent and Pampers diapers. Why are these eight databases you recommend critical to the effective functioning of the marketing department to sell more products? Support your answer.

Step by Step Solution

★★★★★

3.39 Rating (158 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

Internal Databases might include the following General Ledger t... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Document Format (1 attachment)

Word file Icon

419-B-A-I-S (6993).docx

120 KBs Word File

Students Have Also Explored These Related Accounting Questions!

Q:

Are there other risk factors that you think should be considered that would exclude individuals from donating blood?

Q:

Think about how you would organize a data warehouse for Marathon Vitamin Shops. What other databases would you like to merge into the data warehouse? What sort of patterns should Bill Berry be...

Q:

Comptroller, horse lady and crook, Part 1 of 2 How one woman (allegedly) embezzled $53 million Henry C. Smith, III, Ph.D., CFE, CMA, CCS; Vincent Alger, Kevin Genter, Nichole Lawhorn, Melissa Lee,...

Q:

Use Figure 17.2 to explain why cost minimization through a tangency between an isoquant and a budget line does not apply in cases where D and M are either perfect complements or perfect substitutes....

Q:

Table 23.7 shows the five-year iTraxx index was 77 basis points on January 31, 2008. Assume that the risk-free rate is 5% for all maturities, the recovery rate is 40%, and payments are quarterly....

Q:

Find all disjunctively degenerated functions of three and four variables. Explain the construction! What is the common property of these functions?

Q:

In seismology, an earthquake is said to be strong if it has a magnitude of at least six measured on the Richter scale. Imagine that in an area which is frequently hit by earthquakes, the number of...

Q:

Using the selected year-end account balances at December 31, 2014, for Proof General Store that follow, prepare a 2014 multistep income statement. Show detail of net sales. The company uses the...

Q:

Ma or League Apparel has two classes of stock authorized: operations % $10 par preferred, and Si par value con mon The following transactions affect stockholders' equity during 2018, its first year...

Q:

Ethan is the leader of a team with N members. He has assigned an error score to each member in his team based on the bugs that he has found in that particular team member's task. Because the error...

Q:

Look at figure, and tell which molecular orbital is the HOMO and which is the LUMO for both ground and excited states of ethylene and 1, 3-butadiene. (b) Antibonding (3 nodes) Antibonding (2 nodes)...

Q:

The figure below shows a storage tank holding natural gas. In an adjacent instrument room, a U-tube mercury manometer in communication with the storage tank reads L-1.9 m. If the atmospheric pressure...

Q:

Recursion Lab Longest Palindrome Subsequence (LPS) is a "poster child" for recursion and very hard to solve in any other way. In this lab you will create class named LPS and within that class you...

Q:

9. If an S corp., a calendar year taxpayer, has 72 individual shareholders and one of those shareholders sells his shares to a corporation on June 25, 20X6, when does the S corporation's tax year...

Q:

The freight forwarder has four different exporters with cargo going from Toronto to Paris via AirFrance. What contract is going to be signed between the freight forwarder and Air France? a. Master...

Q:

The data set below includes a random sample of the number of tornadoes that touched down in the United States for 5 months out of one year. What is the variance? Round your answer to the nearest...

Q:

A stock price is currently $40. It is known that at the end of 3 months it will be either $45 or $35. The risk-free rate of interest with quarterly compounding is 8% per annum. Calculate the value of...

Q:

What is EBIT/eps analysis? What information does it provide managers?

Q:

Do taxpayers always have to pay tax on a Social Security distribution? Explain why or why not.

Q:

Describe the role of the journal voucher in both batch and real-time GL systems.

Q:

Prepare an ER diagram that illustrates a normalized data model for a general ledger update process. Base the model on a sales order system that updates sales transactions to the GL in real time from...

Q:

What is virtualization?

Q:

The payback method helps firms establish and identify a maximum acceptable payback period that helps in capital budgeting decisions. There are two versions of the payback method: the conventional...

Q:

Suppose your company needs to raise $41 million and you want to issue 20-year bonds for this purpose. Assume the required return on your bond issue will be 8 percent, and youre evaluating two issue...

Q:

2. Write the Hexadecimal machine code for xori $s4,$t0,14 and show all the steps of how you reached the answer. (1 point)

Related Book

Accounting Information Systems 1st edition by Vernon Richardson, Chengyee Chang