Using TELUS's financial statements that appear in Appendix A at the end of this book , answer the following: (Note: TELUS's total assets were $19,525 and its common shareholders' equity was $7,334 at the end of 2009.)
1. Use DuPont analysis to compute TELUS's return on equity and its components for 2011 and 2010. For simplicity, treat the non-voting share capital as a component of common shareholders' equity. Total assets at the end of 2009 were $19,525 million and total common shareholders' equity was $7,759 million at that date. Based on this information, what is your assessment of TELUS's performance in 2011 compared to 2010?
2. Based on the information from (1) and the 2011 data below for Bell Canada Enterprises (BCE), one of TELUS's major competitors, which company performed better in 2011? Explain your answer in detail.

Transcribed Image Text:

Net Profit Margin 13.2% Asset Leverage Ratio 4.17 Return on ull 28.6% _ Turnover X Equity ВСЕ 201 ! 0.52