Using the data obtained for question 4 on the AFC survey, calculate the 95 percent confidence interval

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Using the data obtained for question 4 on the AFC survey, calculate the 95 percent confidence interval for the percentage of members who learned about AFC based on a recommendation from a friend or acquaintance.
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Basic Marketing Research

ISBN: 978-1133188544

8th edition

Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

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