Using the questions asked in evaluating any questionnaire design (see Exhibit 8.5) evaluate the Santa Fe Grill Restaurant questionnaire at the end of this chapter. Write a one page assessment report.

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Exhibit 8.5 Considerations in Questionnaire Design 1. Confirm the research objectives before starting to design the questionnaire. 2. Determine data requirements to complete each research objective. 3. The introduction section should include a general description of the study. 4. Instructions should be clearly expressed. 5. Questions and scale measurements should follow a logical order-that is, one that appears logical to the respondent rather than to the researcher or practitioner. 6. Begin an interview or questionnaire with simple questions that are easy to answer, and then gradually lead up to the more difficult questions. Use a general-to-specific questions and topic sequence. 7. Ask personal questions at the end of the interview or survey 8. Place questions that involve personal opinions, attitudes, and beliefs toward the end of the interview or survey, but before demographics. 9. Avoid asking questions using a different measurement format in the same section of the questionnaire. 10. End the interview or survey with a thank-you statement.