Using the same beer preference data in the file P17_05.xlsx, discretize the Income and Age variables according

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Using the same beer preference data in the file P17_05.xlsx, discretize the Income and Age variables according to their quartiles. Then use the naïve Bayes procedure to classify the 100 customers as having Regular or Light preference. Based on these results, consider a new customer: Male, Married, Income $42,000, Age 47. How would you classify this customer?

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Business Analytics Data Analysis and Decision Making

ISBN: 978-1305947542

6th edition

Authors: S. Christian Albright, Wayne L. Winston

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