Various classification schemes are sometimes used to given an indication of the potential of a foreign market/country.

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Various classification schemes are sometimes used to given an indication of the potential of a foreign market/country. Explain why these schemes should or should not be used as a basis for deciding what markets to enter.

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:35 AM

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Various classification schemes are sometimes used to given an indication of the potential of a foreign market/country.

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International Marketing & Export Management

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