Vidya Patel operates a newspaper stand in Grand Central Station, New York. As you might imagine, space

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Vidya Patel operates a newspaper stand in Grand Central Station, New York. As you might imagine, space is at a tremendous premium, and Vidya uses every inch of her 300 cubic feet (think in three dimensions-length, width, and height) of available space to stock a wide selection of newspapers, magazines, and snack-food items.

Vidya estimates that her contribution margin ratios on newspapers, magazines, and snack-food items are 10%, 25%, and 20%, respectively. In addition, for equivalent sales in dollars, newspapers take up 5 times as much space as magazines and 10 times as much space as snacks. However, since newspapers are the primary draw for Vidya's customers, she believes that at least 50% of her available space, or 150 cubic feet, must be devoted to newspapers. Finally, Vidya believes that 10% of her available space is enough to stock all of the popular snack-food items (i.e., she could devote less than 10% of her space to snack-food items, but devoting more than 10% would be wasteful as it would not generate additional snack-food sales).


Required:

a. What is Vidya's optimal allocation of space to newspapers, magazines, and snack-food items?

b. Suppose that Vidya allocates space according to your recommendation in part (a). For Vidya to recover her fixed costs of $2,700 per month, how much total sales revenue must she generate per cubic foot each month?


Contribution Margin
Contribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...
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Managerial accounting

ISBN: 978-0471467854

1st edition

Authors: ramji balakrishnan, k. s i varamakrishnan, Geoffrey b. sprin

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