Visit the website for the Montana Meh Project (www.montanamethproject.org) and choose three ads that use various levels

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Visit the website for the Montana Meh Project (www.montanamethproject.org) and choose three ads that use various levels of fear in the message. Discuss why each ad may or may not be effective.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:40 AM

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Visit the website for the Montana Meh Project (www.montanamethproject.org) and choose three ads that use various levels

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The Montana Meth project web site contains may example of print and television commercials that utilize fear appeals The level of fear used in these a...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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