Walt Disney Company has four major strategic business units: movies (including Miramax and Touchstone), theme parks, consumer
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Walt Disney Company has four major strategic business units: movies (including Miramax and Touchstone), theme parks, consumer products, and television (ABC and cable). Place each of these SBUs on the BCG matrix based on your knowledge of them.
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People may not be familiar with each of these divisions but can attempt to place them on the mode...View the full answer
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