Question: Web site communication through blogs and forums is becoming a key marketing tool for companies. The Journal of Relationship Marketing (Vol. 7, 2008) investigated the

Web site communication through blogs and forums is becoming a key marketing tool for companies. The Journal of Relationship Marketing (Vol. 7, 2008) investigated the prevalence of blogs and forums at Fortune 500 firms with both English and Chinese web sites. Of the firms that provided blogs/forums as a marketing tool, the accompanying table gives a breakdown on the entity responsible for creating the blogs/forums. Use a graphical method to describe the data summarized in the table. Interpret the graph.

Blog/Forum Percentage of Firms Created by company Created by employees Created by third party Creator not identified 38.5 34.6 11.5 15.4

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