Question: What are consumers looking for in a coffeehouse experience? How do they view the Starbucks coffeehouse experience? How can Starbucks determine answers to these questions?

What are consumers looking for in a coffeehouse experience? How do they view the Starbucks coffeehouse experience? How can Starbucks determine answers to these questions?

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What are consumers looking for in a coffeehouse experience? How do they view the Starbucks coffeehouse experience? How can Starbucks determine answers to these questions?

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