What are some of the specific problems with the output that the systems consultants and Benton Turnstile gave to Bart Rayl? Evaluate the media that are being used for output as well as the timing of its distribution. Comment on the external output that users of the automated ticket machines are apparently receiving. Suggest some changes in output to help Rayl get the information he needs to make decisions on fares and scheduling of trains, and to help users of the subway system get the information they need. What are some decisions facing organizations like the New York Transit Authority if they collect and store input concerning an individual’s destinations each time a trip is taken? What changes would S.W.I.F.T. have to make to its output and its tickets if it adopted this technology?

“So far so good. Sure, there have been some complaints, but any new subway will have those. The ‘free ride’ gimmick has helped attract some people who never would have ridden otherwise. I think there are more people than ever before interested in riding the subway,” says Bart Rayl. “What we need is an accurate fix on what ridership has been so far so we can make some adjustments on our fare decisions and scheduling of trains.”