What are some sources of negative public relations? How should an organization deal with unfavorable public relations?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:55 AM

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What are some sources of negative public relations? How should an organization deal with unfavorable public relations?

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Although public relations is a planned activity uncontrolled events can res...View the full answer

Foundations of Marketing

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