What are the advantages and disadvantages for companies maintaining an internal marketing research department? What advantages and

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What are the advantages and disadvantages for companies maintaining an internal marketing research department? What advantages and disadvantages can be attributed to the hiring of an external marketing research supplier?

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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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Question Posted: Dec 07, 2015 06:28 AM

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What are the advantages and disadvantages for companies maintaining an internal marketing research department? What advantages and

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The choice about whether to source your marketing research needs inside or outside is an important o...View the full answer

Essentials of Marketing Research

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