What are the advantages and disadvantages of licensing and management contracts compared to producing abroad?
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Licensing is a popular method for domestic firms to profit from foreign markets without the need to commit sizable funds Since the foreign producer is ...View the full answer
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Related Book For
Multinational Business Finance
ISBN: 978-0132743464
13th edition
Authors: David K. Eiteman, Arthur I. Stonehill, Michael H. Moffett
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