What are the advantages of a ratio scale over an interval scale? Are these advantages significant?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:55 AM

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What are the advantages of a ratio scale over an interval scale? Are these advantages significant?

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The advantage of a ratio scale over an interval scale is that the origin is fix...View the full answer

Marketing Research An Applied Orientation

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