What are the basic goals of marketing? Are these goals relevant to global marketing?

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Entrepreneurship & Small Business Management

ISBN: 978-0133767186

2nd edition

Authors: Steve Mariotti, Caroline Glackin

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Question Posted: Jan 09, 2017 10:03 AM

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What are the basic goals of marketing? Are these goals relevant to global marketing?

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Marketing is a process of creating communication such that it generates value for customers s...View the full answer

Entrepreneurship & Small Business Management

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