What are the chief elements of Costco's strategy? How good is the strategy?
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The cornerstones of Costcos strategy were low prices a limited product line and limited selection and a treasure hunt shopping environment The company was moreover a lowcost operator Costco is pursuin...View the full answer
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Related Book For
Crafting and Executing Strategy The Quest for Competitive Advantage
ISBN: 978-0078029509
19th edition
Authors: Arthur Thompson, Margaret Peteraf, John Gamble, A. J. Strickland III
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