What are the differences in the main research objectives of exploratory, descriptive, and causal research designs? Which

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What are the differences in the main research objectives of exploratory, descriptive, and causal research designs? Which design type would be most appropriate to address the following question: “How satisfied or dissatisfied are customers with the automobile repair service offerings of the dealership from which they purchased their new BMW?”
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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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