What are the features of Apple's iPhone 6 that appeal most to customers? To answer this question,

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What are the features of Apple's iPhone 6 that appeal most to customers? To answer this question, researchers collected data on customer opinions and published the results in Decision Analytics (October 2015). The opinions were extracted from a sample of 552 tweets obtained from the social media site Twitter.com. (Any tweet that referred to "iPhone 6" was eligible for selection.) The tweets originated in four cities: San Francisco (138 tweets), New York (182), Los Angeles (89), and Chicago (143). The table below summarizes the opinions on the iPhone 6 camera (excellent, good, or bad) from tweets in each city.

Number of Tweets About iPhone 6 Camera City Excellent Good Bad San Francisco 14 94 30 New York Los Angeles Chicago 113 5

a. Create a pie chart to show the proportion of tweets in the sample that originate in the four cities.
b. Create a pie chart to summarize the opinions on the iPhone 6 camera from tweets that originate in San Francisco.
c. Construct side-by-side bar charts to compare the opinions on the iPhone 6 camera for tweets originating in the four cities.
d. Refer to part c. What inferences can you make about customer satisfaction with the iPhone 6 camera?

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Statistics For Business And Economics

ISBN: 9780134506593

13th Edition

Authors: James T. McClave, P. George Benson, Terry Sincich

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