What are the four elements of the marketing mix? In what sense are they controllable?

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What are the four elements of the marketing mix? In what sense are they “controllable”?

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Business

ISBN: 978-0324829556

10th Edition

Authors: Willian M Pride, Robert J. Hughes, Jack R Kapoor

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Question Posted: Aug 15, 2012 04:27 AM

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What are the four elements of the marketing mix? In what sense are they controllable?

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