What are the issues of using one full-service agency versus multiple specialized agencies?
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Some marketers prefer to have all of their IMC activities performed by one agency r...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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