What are the major dangers in using an entire country as a test market for new products

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What are the major dangers in using an entire country as a "test market" for new products that are to be launched globally (or regionally)?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Apr 26, 2016 09:51 AM

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What are the major dangers in using an entire country as a test market for new products

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Global Marketing management

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