What are the potential liabilities and risks to consumers and advertisers of the consolidation of radio station

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What are the potential liabilities and risks to consumers and advertisers of the consolidation of radio station ownership by a few, large media companies?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:45 AM

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What are the potential liabilities and risks to consumers and advertisers of the consolidation of radio station

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Consolidation provides both opportunities and liab...View the full answer

Advertising and Integrated Brand Promotion

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