What are the primary psychological processes associated with each stage of the consumer decision-making model? How does

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What are the primary psychological processes associated with each stage of the consumer decision-making model? How does marketing communication influence each stage?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:26 AM

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What are the primary psychological processes associated with each stage of the consumer decision-making model? How does

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Motivation is relevant since it gives direction for consumers to take action The decisionmaking process starts with need recognition stage where consu...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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