What are the pros and cons of introducing a fortified product into the marketplace? Is there a

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What are the pros and cons of introducing a fortified product into the marketplace? Is there a need for more nutrients in the average Canadian diet? Are fortified foods a response to a real need or just a marketing gimmick?
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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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