What are the pros and cons of the three approaches to new product development discussed in this

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What are the pros and cons of the three approaches to new product development discussed in this chapter? Are there some circumstances (e.g., different product categories) in which one approach might be better than another?

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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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Question Posted: Dec 29, 2015 08:21 AM

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What are the pros and cons of the three approaches to new product development discussed in this

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Marketing Management

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