What are the reasons why a company should measure the effectiveness of their promotional programs?
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The chapter cites a number of reasons why advertising effectiveness measures are not taken Each of these is discussed in the text but a short review i...View the full answer
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Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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